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portfolio > STRATEGIC MARKETING
DIGITAL STRATEGY & MEDIA PRODUCTION

Political
Advertising

Agency | Strategic Marketing
Campaign Messaging • Digital Advertising • Video Production • Motion Graphics

Credits: Will Johnson

ROLE
Creative Director
Senior Designer
Animation + Motion Graphics
Video Direction + Production
Brand Strategist

PRINCIPALS
Jessica Ruby | Creative Director
Stacey Bashara | VP of Creative Services
Katryna Sleptzoff | Senior Designer
Bernadette Herrera | Senior Designer
Ben Feshbach | Social Media Strategist

  • Project Overview

    Political Advertising
    Agency | Strategic Marketing

  • BLUF

    As a Lead Senior Designer at a progressive political advertising agency, I played a critical role in developing and executing digital advertising strategies for high-profile political campaigns, advocacy groups, and progressive organizations.

  • Mission

    From Senator Chuck Schumer’s and Rep. Jay Inslee’s 2022 re-election campaigns to cause-driven initiatives with Planned Parenthood and SEIU, I led the creation of high-impact video content, digital ads, and motion graphics to drive engagement, fundraising, and voter mobilization.

  • Outcomes

    Working in the fast-paced world of political media, I developed data-driven, emotionally compelling, and strategically targeted advertising campaigns. These campaigns delivered messages that resonated with diverse voter demographics across social media, streaming platforms, and traditional broadcast outlets.

  • Impacts

    This nimble, data-backed approach ensured that each campaign was impactful, cost-efficient, and results-driven.

Key Contributions

  • Multi-Platform Advertising Strategy

    Designed digital-first campaigns tailored to work in public space, social media, CTV, streaming, and broadcast.

  • Video Production, Animation & Motion Graphics

    Produced high-quality animated explainers, attack ads, and candidate storytelling pieces.

  • High-Profile Campaign Execution

    Supported creative direction on campaigns for Senator Chuck Schumer, Lin-Manuel Miranda, and Planned Parenthood.

  • Data-Optimized Performance

    Refined ads based on A/B testing, audience insights, and performance metrics for maximum engagement.

  • Persuasive Messaging & Storytelling

    Crafted visually engaging content that helped shape public perception and influence voter action.

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  • In today’s fast-changing digital landscape, political campaigns face a flooded media environment, where attention spans are short and misinformation is rampant. The challenge was to craft concise, visually striking, and emotionally persuasive ads that could cut through the noise and drive action—whether that meant mobilizing voters, increasing donations, or shifting public opinion.

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  • I developed targeted digital strategies and creative solutions that aligned with campaign goals and voter sentiment:

    Precision-Tailored Messaging
    Designed ads optimized for specific voter segments, leveraging research and real-time data insights.

    Platform-Specific Optimization
    Adapted creative assets for Facebook, Instagram, YouTube, TikTok, and streaming TV to maximize reach.

    Compelling Video Production
    Blended motion graphics, live-action footage, and dynamic typography to create engaging content.

    A/B Testing & Performance Analysis
    Constantly refined ads based on engagement metrics, conversion rates, and audience response.

Outcomes & Impacts

INCREASED VOTER ENGAGEMENT
Digital campaigns reached millions of voters,
driving record-breaking engagement across platforms.

HIGH-IMPACT CAMPAIGNS
Contributed to landslide victories and successful
ballot initiatives, reinforcing progressive policy agendas.

STRONGER ADVOCACY & AWARENESS
Helped major organizations expand their reach,
mobilize support, and shape national conversations.

FUNDRAISING SUCCESS
Strategic ad placement and messaging helped
generate millions in campaign donations.

Work With Me

ready to take that big idea
and make it into something real?

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RVA 311 — The City of Richmond, VA