
when Curiosity Meets Courage,
Horizons Shift.
about

Services
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Solutions
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Services
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Solutions
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Services • Solutions • Services • Solutions •
Full-spectrum
creative services
Creative Direction
Art Direction & Project Management
Brand Identity Development
Campaign Concept & Strategy
Content Strategy & Creative Consulting
Experiential & Immersive Design
Pitch Decks, Portfolios & Press Kits
Team Management & Workflow Optimization
Visual Storytelling & Narrative Design
Multimedia production
3D Animation, Modeling & MoGraph
Interactive Media & Digital Experiences
Live Event Production & Broadcast Media
Photography, Lighting & Production Design
Podcast Production & Audio Engineering
Scriptwriting & Storyboarding
Video Direction & Studio Production
Video Editing & Post-Production
Strategic Marketing
AI-Powered Insights & Predictive Analytics
Audience Engagement & Growth Models
Brand Positioning, Messaging & Reputation
Campaign Analytics & Optimization
Content Marketing & Thought Leadership
Cross-Platform Advertising & Media Buying
Digital & Social Media Campaigns
Media Relations & Publicity Strategy

The mission
Our future belongs to
brave brands & big ideas
that defy limits.
Curiosity
With curiosity, we challenge stifling assumptions.
Courage
With courage, we push beyond creative boundaries.
Transformation
Through transformation, we turn vision into a future built to last.
BIO
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Founder
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BIO • Founder •
HRZN SHFT
Mr. will Johnson
Creative Director
Founder | HRZN SHFT
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Will Johnson is a creative strategist, problem-solver, and designer with a passion for bringing ideas to life. With over 15 years of experience in multimedia production, design, and marketing, he helps brands navigate complex challenges, craft meaningful narratives, and connect with audiences in fresh, engaging ways. His work spans industries—from corporate communications and government initiatives to advocacy and entertainment—where he thrives on turning bold ideas into impactful campaigns.
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Will earned dual degrees in Media Production and Digital Design from Parsons: The New School for Design, where he developed a foundation in visual storytelling, creative strategy, and multimedia execution. After graduating, he went on to collaborate with brands such as BRIC TV, Netflix, Corona, Nickelodeon, The Washington Post, and Gaye Magazine, bringing his expertise in design, media, and strategy to projects that blend creativity with impact.
His portfolio includes collaborations with cultural icons like Xzibit and Lin-Manuel Miranda, contributing to multimedia projects that blend storytelling and visual artistry. He has also developed creative strategies for political figures and organizations such as Senator Chuck Schumer, SEIU, and Planned Parenthood, helping shape high-impact campaigns that mobilize audiences and drive engagement. No matter the project, Will designs for the future—because time, resources, and capacity may be limited, but that shouldn’t stand in the way of beauty and creation.
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Beyond the creative world, Will enjoys playing guitar, solving puzzles, and staying active. If he's not swimming, you’ll probably spot him biking to the gym. He approaches creativity the same way he approaches life—with curiosity, energy, and a drive to push past limits.
Fun fact? His favorite color is orange—probably because it’s bold, vibrant, and impossible to ignore. He draws inspiration from Octavia Butler’s Parable of the Sower (a visionary science fiction novel), the surreal, animated world of Tekkonkinkreet (2006, directed by Michael Arias), and the intricate, dreamlike illustrations of Juanjo Guarnido, James Jean, and Michal Dziekan.

the process
BUILT to deliver exceptional work without unnecessary complexity.
PHASE I
DISCOVERY
We begin with a conversation, understanding your BIG IDEA, its brand, goals, and audience.
PHASE II
DEFINE
We next identify core messaging, creative direction, and strategic objectives.
PHASE III
DESIGN
HRZN SHFT will craft compelling narratives, visuals, and concepts that resonate.
PHASE IV
DEVELOPMENT
Next, ideas are brought to life with expert production, visual design & seamless execution.
PHASE V
DELIVERY
We launch successfully!
Afterwards, analyze and refine—ensuring lasting impact.

Reviews
