when Curiosity Meets Courage,

Horizons Shift.

about


Services

Solutions

Services

Solutions

Services • Solutions • Services • Solutions •


Full-spectrum
creative services

Creative Direction

Art Direction & Project Management

Brand Identity Development

Campaign Concept & Strategy

Content Strategy & Creative Consulting

Experiential & Immersive Design

Pitch Decks, Portfolios & Press Kits

Team Management & Workflow Optimization

Visual Storytelling & Narrative Design

Multimedia production

3D Animation, Modeling & MoGraph

Interactive Media & Digital Experiences

Live Event Production & Broadcast Media

Photography, Lighting & Production Design

Podcast Production & Audio Engineering

Scriptwriting & Storyboarding

Video Direction & Studio Production

Video Editing & Post-Production

Strategic Marketing

AI-Powered Insights & Predictive Analytics

Audience Engagement & Growth Models

Brand Positioning, Messaging & Reputation

Campaign Analytics & Optimization

Content Marketing & Thought Leadership

Cross-Platform Advertising & Media Buying

Digital & Social Media Campaigns

Media Relations & Publicity Strategy

The mission


Our future belongs to
brave brands & big ideas
that defy limits.

Curiosity

With curiosity, we challenge stifling assumptions.

Courage

With courage, we push beyond creative boundaries.

Transformation

Through transformation, we turn vision into a future built to last.

BIO

Founder

BIO • Founder •


HRZN SHFT

Mr. will Johnson

Creative Director
Founder | HRZN SHFT

  • Will Johnson is a creative strategist, problem-solver, and designer with a passion for bringing ideas to life. With over 15 years of experience in multimedia production, design, and marketing, he helps brands navigate complex challenges, craft meaningful narratives, and connect with audiences in fresh, engaging ways. His work spans industries—from corporate communications and government initiatives to advocacy and entertainment—where he thrives on turning bold ideas into impactful campaigns.

  • Will earned dual degrees in Media Production and Digital Design from Parsons: The New School for Design, where he developed a foundation in visual storytelling, creative strategy, and multimedia execution. After graduating, he went on to collaborate with brands such as BRIC TV, Netflix, Corona, Nickelodeon, The Washington Post, and Gaye Magazine, bringing his expertise in design, media, and strategy to projects that blend creativity with impact.

    His portfolio includes collaborations with cultural icons like Xzibit and Lin-Manuel Miranda, contributing to multimedia projects that blend storytelling and visual artistry. He has also developed creative strategies for political figures and organizations such as Senator Chuck Schumer, SEIU, and Planned Parenthood, helping shape high-impact campaigns that mobilize audiences and drive engagement. No matter the project, Will designs for the future—because time, resources, and capacity may be limited, but that shouldn’t stand in the way of beauty and creation.

  • Beyond the creative world, Will enjoys playing guitar, solving puzzles, and staying active. If he's not swimming, you’ll probably spot him biking to the gym. He approaches creativity the same way he approaches life—with curiosity, energy, and a drive to push past limits.

    Fun fact? His favorite color is orange—probably because it’s bold, vibrant, and impossible to ignore. He draws inspiration from Octavia Butler’s Parable of the Sower (a visionary science fiction novel), the surreal, animated world of Tekkonkinkreet (2006, directed by Michael Arias), and the intricate, dreamlike illustrations of Juanjo Guarnido, James Jean, and Michal Dziekan.

the process

BUILT to deliver exceptional work without unnecessary complexity.


PHASE I

DISCOVERY

We begin with a conversation, understanding your BIG IDEA, its brand, goals, and audience.


PHASE II

DEFINE

We next identify core messaging, creative direction, and strategic objectives.


PHASE III

DESIGN

HRZN SHFT will craft compelling narratives, visuals, and concepts that resonate.


PHASE IV

DEVELOPMENT

Next, ideas are brought to life with expert production, visual design & seamless execution.


PHASE V

DELIVERY

We launch successfully!
Afterwards, analyze and refine—ensuring lasting impact.

Reviews

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