portfolio > STRATEGIC MARKETING
BRANDING & DIGITAL STRATEGY
house of palm
Brand Representative | Strategic Marketing
Branding & Messaging • Creative Direction • Digital Advertising Strategy • Project Management • Video Production
Credits: Will Johnson
ROLE
Creative Director
Brand Strategist
Production Manager
UX/UI Designer
Video Direction + Production
PRINCIPALS
JOSH GWYNN | Owner, House of Palm
NATASHA NYANIN | Creative Consultant
RICH MALARY | Brand Partner
LEGENDARY EVIE JUICY-COUTURE
KAMARI MILAGA
TIMELINE
December 2019 - June 2020
Key Contributions
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Brand Identity & Messaging
Developed a cohesive visual and narrative identity that aligned with the company’s cultural and creative vision.
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Social & Digital Strategy
Designed platform-specific content strategies to expand reach and drive engagement across Instagram, Twitter, and TikTok.
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Visual & Motion Design
Created branded graphics, social ads, and promotional video content to build awareness and audience connection.
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UX/UI for Digital Presence
Enhanced House of Palm’s website experience and streaming content presentation for seamless audience interaction.
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Community-Driven Campaigns
Developed interactive social media activations and digital events to deepen engagement with key audiences.
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As a new, independent media brand, House of Palm needed to establish itself in a competitive entertainment landscape.
The challenge was to differentiate its voice, build credibility, and create a lasting impression within the Black and LGBTQ+ creative communities.
Additionally, House of Palm sought to attract funding, partnerships, and collaborators while ensuring that its content strategy remained accessible, engaging, and culturally resonant.
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I led a strategic branding and marketing approach focused on visibility, engagement, and community connection:
Visual Identity & Aesthetic Development
Designed bold, eye-catching branding that spoke directly to the House of Palm audience.Social Media Growth Strategy
Implemented a data-driven content plan, optimizing storytelling for digital platforms.Multimedia & Promotional Content
Produced motion graphics, teaser videos, and branded assets to drive excitement for upcoming projects.UX/UI Design for Digital Presence
Developed a seamless, visually striking website experience to engage users and attract industry interest.
Outcomes
& Impacts
Increased Digital Engagement
Social media interactions and content shares doubled within six months.
Expanded Audience Reach
Successfully positioned House of Palm as a new cultural studio, gaining attention from key media outlets and creative professionals.
Stronger Brand Recognition
The refined brand identity created a consistent, recognizable presence across digital and live entertainment spaces.
Community-Centered Growth
Designed marketing campaigns that directly engaged Black and LGBTQ+ creatives, strengthening House of Palm’s mission-driven storytelling.
CLIENT FEEDBACK
“House of Palm started as a vision—an idea we knew had potential but needed the right creative mind to bring it to life. Will didn’t just design a brand for us; he built a world. His approach to branding and storytelling gave us a voice that feels authentic, powerful, and deeply connected to our community.”
— Michael Rodriguez
Marketing Director, House of Palm
“Working with Will was a game-changer. He understood our mission on a level that went beyond aesthetics—he helped us craft an identity that resonates with the people we create for. From digital strategy to visual branding, his ability to shape a story through design has been nothing short of transformational.”
— Sarah Lewis
Brand Manager, House of Palm
