Credits
Will Johnson
ROLE
Creative Director
Graphic Designer
Product Designer
Production Manager
UX/UI Designer
COLLABORATORS
JORDAN DELOACH | Communications Director, State Voices
TERREL HARRIS | Owner, Words & Images
TIMELINE
30 days (May 2023)
ART DIRECTION
The event’s visual identity was designed to reflect unity, empowerment, and movement-building, using bold colors, expressive typography, and layered textures to create a sense of momentum and solidarity.
Key Contributions
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Event Branding
Developed a comprehensive event branding system, including logos, typography, and a dynamic color palette
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Displays & Signage
Designed promotional materials and event signage, from large-scale banners to digital screen graphics.
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Apparel & Merch
Produced custom merchandise and wearable branding, reinforcing attendee engagement and visibility.
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Print Matter
Created print collateral, including programs, session materials, and name badges, to enhance event flow.
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Digital Engagement
Developed social media assets and digital content to drive awareness before, during, and after the convening.
Apparel
Merchandise was crafted to be both wearable and memorable, ensuring that branding extended beyond the convening itself.
UX/UI Design
Built an intuitive, user-friendly event website that streamlined registration, highlighted key speakers and sessions, and provided seamless access to resources—ensuring an engaging digital experience before, during, and after the convening.
Digital Engagement
The impact of Our Voices, Our Power extended beyond the event itself, sparking continued conversations and community engagement across digital platforms. Through dynamic social media content, live updates, and post-event highlights, attendees and supporters remained connected, amplifying the convening’s message far beyond the conference halls.
Outcomes
& Impacts
INCREASED ATTENDEE ENGAGEMENT
Strategic branding helped create a more immersive experience, fostering stronger networking and participation.
STRONGER EVENT RECOGNITION
A cohesive visual system unified all event materials, strengthening the convening’s presence and identity.
EXPANDED DIGITAL REACH
Social media assets alongside branded digital and print content amplified post-event discussions and key takeaways.
CLIENT FEEDBACK
"The event branding transformed the space—everything from the stage visuals to the merch felt intentional and powerful. Attendees loved it, and it gave our convening a distinct, lasting presence."
— Alexis Anderson-Reed
Chief Executive Officer, State Voices
“Thank you for everything everything everything!
The swag looks AMAZING, Will. People knew exactly the vibes: old school concert!!! …It looks INCREDIBLE! You ATE!!!”
— Jordan DeLoach
Director of Communications | State Voices
"This rebrand didn’t just make us look better—it made us stronger. Having a unified identity has changed the way partners, funders, and policymakers see us. It’s opened doors, built trust, and reinforced that Black harm reduction isn’t just a movement—it’s a necessity."
— Hannah Cogsil
Taylor Made Experience | Marketing Manager
